How do you prepare for a trade show or exhibition?

Taking part in a trade show or exhibition is a unique opportunity to meet your customers, partners and prospects. It’s a key moment for developing your visibility, reinforcing your brand image and generating new business opportunities. But successful participation doesn’t just happen! Here’s why calling on a stand designer can make all the difference, and some advice on how to best prepare a trade show event.

The advantages of working with a professional stand designer

1. A stand tailored to your needs: A stand designer will create a space that perfectly matches your identity and objectives. Whether you’re looking for an open space, a modular stand, immersive design or interactive equipment, he’ll adapt to your needs.
2. Save time and increase efficiency: Organizing a trade show takes time and resources. By entrusting the design and installation of your stand to an expert, you can concentrate on your sales strategy and the preparation of your teams.
3. Optimized visual impact: The attractiveness of your stand is essential to capture visitors’ attention. A stand designer knows how to play with volumes, colors, lighting and materials to make your space attractive and functional.
4. Simplified logistics: Set-up, dismantling, storage… A stand builder manages all these stages for you, while respecting show constraints and deadlines.
5. A commitment to eco-responsibility: Find out more about our CSR approach. More and more stand builders are offering modular and reusable solutions, using recyclable materials to reduce the eco impact of your participation.

A few tips to help you prepare for your participation

1. Define your objectives: Increase your brand awareness? Generate leads? Launch a new product? Adapt your stand and your communication to your priorities and prepare a trade show effectively.
2. Prepare your team: Train your staff to be effective on the stand: sales pitch, demonstrations, interaction with visitors… When you prepare a trade show, your team’s readiness is crucial.
3. Communicate in advance: Inform your customers and prospects of your presence at the show via social networks, newsletters, and personalized invitations.
4. Capitalize on the visitor experience: Offer animations, demonstrations and interactive content to attract and hold visitors’ attention.
5. Anticipate the post-show period: Plan an effective follow-up: quickly get back in touch with the prospects you met, analyze the results and adjust your strategy for future events. Proper planning will help you prepare a trade show with lasting impact.

By entrusting your stand design to a professional, you put all the chances on your side for a successful participation and an optimized return on investment.

Do you have a stand project in mind? Contact us now to discuss it and get a custom study!

To find out more, take a look at this practical guide to organizing a trade show.